Outdoor advertising or also called OOH advertising (Out-of-home advertising) is one of the communication channels that is no longer strange to us. Just step out of your house, on the way go to work, go to school or go shopping, We can all easily see impressive outdoor billboards with many shapes, size, Attractive colors.
So What is outdoor advertising, Characteristics of outdoor advertising, The importance of outdoor advertising, How to deploy an effective outdoor advertising campaign in Vietnam, What are the hottest outdoor advertising trends today...??
Let's SaigonTV Discover through the following article.
- Outdoor advertising (OOH) What is that?
Outdoor advertising – advertisement Out of Home (OOH) known as a form of visual advertising, reach consumers when they are outside their homes.
This form can be placed anywhere: from billboards, Street furniture to brand sales points on the street are also considered a form of outdoor advertising.
Outdoor advertising often includes the following elements:
- Billboard advertising: Wall painting, Posters, news, digital billboard,…
- Transit (vehicle): such as taxis, truck, mobile billboards, subway, bus, airport,….
- Street Furniture (public places): bus stop, Urban dashboard, bus benches, telephone counter,…
- Other locations: cinema, Health club, stadium, bar, restaurant, shopping mall, Resort,…
- The core goal of outdoor advertising (OOH)
OOH advertising is one of the most expensive marketing strategies in terms of budget spending. However, According to research data from the Outdoor Advertising Association of America, the average customer in the US spends nearly 70% my time outside. That's why Outdoor advertising has great potential to attract attention from the target audience.
Basically, Outdoor advertising is a small segment of a business's overall advertising strategy that focuses on a broader reach. This form of advertising focuses on creating, maintain brand awareness or increase brand engagement without much consideration to conversion rates.
- Why is outdoor advertising so loved by advertisers??
Online Advertising sometimes makes viewers feel uncomfortable and bothered. Use submission block ads To prevent these ads from displaying is a trend applied by online users or business customers. In addition, Competition for ads to be displayed has become more intense as online advertising has become more widely used.
However, The opposite of direct advertising, use Outdoor advertising cannot be blocked and has the highest level of message visibility. Not only that, Outdoor advertising does not create the feeling of being disturbed by the audience receiving the advertising message.
Research from Ocean NeuroScience shows that “consumers are more likely to click on mobile ads 48% after being exposed to the same outdoor ad before.” Similar, Nielsen and OAAA found that 46% adults surveyed conducted an online search after first seeing the products and services they needed in an OOH ad. Similar results were shown for leading social networks.
Can see, Outdoor advertising has become an important factor in multi-channel campaigns and has a great supporting role for other communication channels of businesses., bring the most optimal effectiveness to the campaign.
- Forms of outdoor advertising (OOH) popular
The current, 5 The most common types of outdoor advertising that you can easily see include:
4.1. Billboard/Pano outdoor advertising
Advertising hoardings there are Billboard advertising is one of the most popular and oldest OOH advertising mediums. When traveling on the road, Customers easily see large billboards with product advertisements from different companies.
Popular places for Billboard billboards include stadiums, mall, freeway, traffic roundabout,…Therefore Billboard advertising is that they can reach a large target audience.
Billboard billboards have three types as follows:
- Static/Stationary Billboards (Static ads, permanent): Usually located on the side of the road, freeway,…
- Mobile Billboards (Mobile advertising): appear on the bus, trucks and many other vehicles
- Digital Billboards (Digital billboards): Modern electronic advertising boards are installed by large companies.
4.2. Point of sale (POS) – Advertising at point of sale
Point of sale advertising (POS) is a type of outdoor advertising in which brands reach customers at the counter or checkout. By advertising complementary products, POS can be very effective in urging customers to make last-minute purchases.
POS has 2 main type:
- Checkout Counter Display (Advertising at the checkout counter): includes displays around the checkout counter to advertise a certain product.
- Visual Aids (Visual support): Many retailers place posters around product shelves or racks for advertising.
4.3. Transit Advertising: OOH advertising on transportation
This is a form of outdoor advertising “in motion”. With this form, companies place OOH ads on buses, truck, taxi or other means of transportation to promote their products or services.
Outdoor advertising services on vehicles are available 3 main type:
- Subway advertising: A very large percentage of people in the United States and European countries travel by train. That's why the subway is a suitable location for outdoor advertising.
- Advertising on taxis: Placing or packaging advertising on taxis is also a very popular and highly accessible form of outdoor advertising.
- Bus advertising: Bus advertising can work in many different ways. Companies place their advertisements both inside the vehicle and on the outside of the bus body. By this way, they can approach vehicle occupants as well as surrounding traffic participants.
4.4. Outdoor advertising in public locations
Just like Billboard ads, This OOH advertising service can be used to connect with customers remotely. However, It is important for advertisers to install these ads close to passersby to create brand awareness..
Popular locations for off-street public advertising include kiosk display advertising, bench, Pavement, bus station, newspaper counter,…
4.5. Outdoor advertising services at other locations
This is an effective way to reach a large number of customers. Suitable advertising locations include shopping malls, airport, cinema, theater, stadium, bar, club,…
