Branding is a very brief concept but very in-depth when going into research and analysis. Have we ever wondered how a brand can turn first-time shoppers into loyal customers?, Or why they convince otherwise indifferent people to become active brand “spokespeople”?.
Besides that, Branding also understood as a series of actions from individuals or branding teams to help customers have enough awareness of the image., the role and value of that brand.
If in the previous post, SaigonTV helped you understand enough about Branding concept, then in this part, Let's dive into the question together What does branding contribute to brand success? nhé!
What does branding contribute to brand success??
Many people think that branding is only really important for big businesses or brands, operating in a competitive industry and challenging its ability to continually transform. However, when looking at the role and importance of branding through the bullet points below, We will immediately see the extent of the branding concept and its ability to contribute to the brand's success.
Build brand awareness
There are two concepts that are often confused with each other: brand awareness and brand awareness. Brand awareness is the result of brand awareness, through building the image and voice of the brand in the market. Brand awareness then acts as a brand's emotional and intellectual link with customers, create regular shopping habits or further turn them into loyal customers of the brand.
Building brand awareness is often based on visual values, voice or voice, so that consumers are completely convinced and have a lot of sympathy for the brand right from the first impression.
Brand awareness also has a close relationship with brand strategy as this is the basis to ensure that the brand strategy is still on the right track., thereby speeding up brand awareness in the eyes of consumers.
Branding as mentioned at the beginning of the article, is a series of actions that help the customer to have enough image awareness, the role and value of that brand. Therefore, building brand awareness is one of the most positive results that branding has been bringing.
Optimizing the effectiveness of word-of-mouth advertising
If the Greek scientist Archimedes was born in this era, then his life sentence will not be "Give me a fulcrum and then I will lift the whole Earth", it should be “Let's create word of mouth and then we will take your brand around the world.”
Because word of mouth advertising also plays the role of a fulcrum or a lever, is a marketing method 0 The perfect coin to speed up brand awareness dramatically. Branding is to improve the perception of existing customers, build positive awareness among potential customers and make it a habit to spread good stories about the brand.
Building brand trust is not just about retaining customers, but also helps to build such trust that customers always want to tell everyone around them about your brand – in the best words.. Then, branding helps loyal customers have more data to tell great stories about the brand on behalf of businesses.
Emotional connection to conquer potential customers
Potential customers are people who already have a need for the product or service that the business is providing, but it is unlikely that they will choose to trust your brand without hesitation.
Branding is the basis to ensure that potential customers will become real customers even though the level of market competition is extremely great., then continue to stay connected to turn real customers into true fans of that brand.
Connecting emotions through branding has thousands of different solutions, from studying the visual effects or color psychology on logo designs, to the formation of a customer behavior culture for the human resources of the brand and the enterprise
Every little item in the branding process has the ability to connect emotionally with customers, Having brand awareness will lead to the formation of customer behavior, create emotional depth when owning or experiencing a product that ultimately results in brand loyalty.
Ending
Still in the spirit of not denying the different definition of any other individual or team, the ultimate purpose of SaigonTV Through this article, it is still refreshing the old concepts and no longer suitable with the modern market reality, to support businesses and brands in shaping capabilities, its culture and core values.
Proud to be a place that can support businesses to quickly reach potential customers, SaigonTV Always a place to provide a variety of services:
- Social media: Facebook, Tiktok, Instagram,…
- influencer communication
- Content Creation Solutions
- Overall marketing plan
- Video production, talk show, TVC…
Besides that, SaigonTV is not Only provide service about Digital marketing but also provide a total solution for diverse Communication: Content production for the Taiwanese house (12 o'clock noon story, ….), TVC production, viral clip, digital marketing…. If your business is in need of solution the media Contact us now at fanpage or hotline 0908 966 889 for the fastest support.
