YouTube Marketing How does it work?? Introduce YouTube Marketing and strategies to help businesses develop their brands and reach new customers. Articles to learn about content YouTube Marketing The most effective and how to combine the advantages of the platform.
4. How Marketers Use YouTube?
Businesses and brands can use YouTube in a variety of ways to achieve their marketing goals.
Among 10 what kind of YouTube videos you can produce (listed above), A survey from the Content Marketing Institute found that 5 This type of video produces the best content marketing results.
4.1. Social network videos
YouTube social video brand campaigns have one thing in common: They provide value to their audience. They also have an emotional bond that stimulates sharing.
4.2. Video tutorial
Brands can use instructional videos for customers. To build trust and credibility with the audience, as well as claiming to be an expert in their industry. D
4.3. Brand story
The key to successful brand stories. It's about creating engaging and engaging content that resonates with the target audience and supports the brand's overall marketing goals..
4.4. Respond to customer reviews
Brands can showcase positive customer experiences and testimonials in their YouTube videos, help build trust and credibility with your audience.
4.5. Partnering with Influencers – influencers
By partnering with Influencers and industry-specific experts, brand can:
· Harness their expertise
· Reach new audiences
· Establish a close relationship with the target market
5. What are the benefits of YouTube Marketing??
Marketing on YouTube helps businesses: brand developping, Reach new audiences in many ways.
5.1. Reach global target audience
YouTube has more than 2 billion users per month. This makes the platform the largest video social network in the world. Average per month, over a billion hours of video watch time on YouTube.
“Localized” versions of YouTube with more than 100 countries around the world with more than 80 language. This helps the brand reach a large global audience with local campaigns.
5.2. Reach your potential customers
YouTube.com is the website ranked No 2 global in terms of traffic. Only after Google. This is the largest video social network in the world.
YouTube allows businesses of all industries to reach potential customers. Whenever, where are they looking?, watch video content.
5.3. Direct link with TV device, TV
Although starting as a website and developing into an application, YouTube now has a version for CTV devices.
Theo Insider Intelligence:
· 38,1% time per day is how much users use Youtube on TV devices in year 2023. Specifically, connected devices such as: Smart TV, game console.
· 48,5% is a mobile device like: smartphone, tablet
· 13,4% use desktop and laptop.
5.4. Interact with the most important market segments
YouTube allows advertisers to target similar audiences (people with interests and habits related to corporate content) and objects in the market (research or plan to buy a product, Similar service).
therefore, YouTube connects businesses with the people that matter most to them.
5.5. Engage consumers at every stage of their journey
Research Talk Shoppe year 2020 discovered that: 75% survey respondents said: YouTube video ads make them more aware of the brand, new product.
And data from Google also shows that: 90% global users discover new brands or products on YouTube.
To increase brand awareness and convert leads, Many brands use a comprehensive YouTube marketing strategy that includes multiple goals.
5.6. Measure channel performance, enhance branding and conversions
You can use YouTube Analytics to better understand your channel and video performance using key metrics like watch time, view, likes, shares and comments.
You can use Brand Lift surveys to measure the performance of your video ads across important metrics like ad recall, brand awareness and consideration..
And you can use Google Analytics 4 (GA4) to measure conversions from interactive viewing (EVCs) on Youtube. This helps you measure the different stages of the buyer's journey.
6. The effectiveness of YouTube Marketing
The effectiveness of YouTube marketing can vary depending on a number of factors such as your audience, Relevancy and quality of content, and marketing goals.
However, when done properly, YouTube marketing can be an effective tool for brands and businesses. Understanding how YouTube habits help make YouTube Marketing campaigns more effective.
First step, from media sources to public opinion leaders, is the transfer of information, but the second step, from opinion leaders to their followers, also related to personal influence.
YouTube Marketing has similarities with WOM (word of mouth marketing) than Mass Media (mass communication). therefore, when users understand how social video platforms work, then you are more likely to achieve the six main benefits of YouTube marketing outlined above.
7. Useful YouTube Marketing Tools
Here are some of the best tools to help you market on YouTube:
Target audience research tool
Tools like Find My Audience and SparkToro can help businesses understand their most valuable customers on YouTube and YouTube channels, social media accounts, webpage, publish newspapers and podcasts with which they interact – from there, Your video marketing efforts can be better targeted and more effective.
Keyword research tool
YouTube Analytics, Google Trends and YouTube Search Predictions are just some of the keyword research tools for YouTube.
They will help you find related keywords and identify popular keywords and topics related to your brand or industry., thereby helping you optimize YouTube videos for search.
YouTube Thumbnail Creator
If your account has been verified, you can add a custom thumbnail for YouTube videos.
Tools like: Canva, Placeit and Adobe Express can create stunning visuals for video without the need for professional skills or expensive graphics software.. These images help to increase your YouTube views and subscribers.
YouTube Marketing social media management tool
These tools also allow you to post videos to other social media platforms, help you reach a wider audience and drive traffic back to your YouTube channel.
YouTube Marketing Directory
YouTube Creative Directory includes listings 15 collaborative partners for each stage of the production process and 5 Reasonable price DIY platform.
While, Support YouTube to help creators, artist, media company, etc… looking for service providers to support their business growth.
Measurement and analysis
Measuring results starts with YouTube Analytics, helps you understand your video and channel performance with key metrics and reports in YouTube Studio.
YouTube Analytics integrates data and reports available in Google Ads. As well as Google's performance measurement tools. Helping you get results fast and perform across the entire consumer journey.
Besides, YouTube Analytics also included Google Analytics, tools that collect data from your websites and apps to generate reports that provide insights about your business.
Hope the above information helps you understand the benefits of YouTube marketing.
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