7,14 billion USD is the expected number that marketers spend on Influencer Marketing during the year 2024. When popularity, Increased demand and spending on marketing activities, What do brands need to do to maintain the upper hand??
9. Các giao dịch dựa trên hiệu suất sẽ tăng mức độ phổ biến
Performance-based transactions (Performance-based transactions) are becoming increasingly popular in marketing and business. Instead of paying a fixed cost, Businesses and advertisers today are proactively choosing payment models based on the actual results or performance of advertising campaigns..
This model brings many benefits to both sides. Businesses only pay when specific goals are met, such as the number of conversions or interactions that are achieved within the performance set out in the contract. This helps reduce risk and increase transparency in the payment process. The performance-based trading model is often applied in online advertising, Affiliate marketing and digital advertising campaigns.
10. Influencers sẽ trở nên chuyên nghiệp hơn
Influencers will tend to become more professional from many aspects. Firstly, They can invest more in content quality, creativity and performance techniques to maintain and enhance their influence. Monday, Brand management and partner management will become important, forcing influencers to work more professionally in building and maintaining relationships with partners. Besides, Influencers can focus on developing content and advertising strategies, Support businesses in building and maintaining brand image.
11. Sự hợp tác của người có ảnh hưởng sẽ tăng lên
The marketing industry is expected to see a significant increase in collaboration between businesses and influencers in the future. This comes from a growing awareness of the value of influence to modern marketing strategies. Influencers don't just bring influence, Ability to create creative content, High Quality, but also creates interactive relationships. This collaboration also helps businesses measure performance in detail and easily.
12. Việc lấy dữ liệu của bên thứ nhất sẽ trở nên quan trọng
Influencer marketing is increasingly aware of the important value of using first-party data (first – party data – Data is collected directly from business objects, include: client, website/landing page visitors and social media followers). This data not only brings high accuracy in customer information but also helps businesses create effective Influencer Marketing strategies..
This opens up opportunities for customization, personalize and allow businesses to build appropriate Influencer Marketing campaigns, exactly for each customer.
13. Tính xác thực của nội dung sẽ là chìa khoá
In an age where fake news and false advertising are rampant, Authenticity is the golden ticket to success. Influencers who actually use and trust the product or service will be most effective in convincing their followers to do the same. Transparency and honesty will be essential for both influencers and brands.
14. Quảng cáo trả phí sẽ là chìa khóa để tiếp cận rộng rãi
Using refined targeting available on Facebook Ads or through advertising tools for other social media platforms, Brands will be able to push high-quality influencer content to people interested in viewing it without relying on the platform's pre-set algorithms.
Thanks to this cooperation, Businesses can take advantage of Influencers' influence to reach a large audience. Other way, Paid advertising offers the ability to measure and track campaign performance in detail. This helps businesses properly evaluate the amount of interaction and effectiveness, and adjust strategies quickly to optimize results.
15. Nội dung được cá nhân hóa
Personalization is the future of marketing, and influencer marketing is no exception. Brands will collaborate with influencers to create highly personalized content, tailored to their specific audience segments. Viewers often feel a stronger connection with content created just for them, This may include the use of names, interest, or other personal information. This approach increases engagement and conversions.
16. Influencer Marketing có đạo đức và bền vững
In this day and age, Influencer Marketing is not just about creating engagement, but also poses ethical and sustainable challenges. Businesses and influencers are increasingly aware of their social responsibility and impact on communities and the environment.. Influencer Marketing campaigns are ethical and sustainable, campaigns promoting environmentally friendly products or supporting social causes, for example, will resonate well with audiences..
Ending
With the increase from 4,6 billion USD by year 2016 up to 16 billion USD by year 2022, and is expected to increase 21,1 billion USD by year 2023, There is no reason to doubt the potential and appeal of Influencer Marketing. As we head towards the year 2024, 16 This trend will be the key to shaping strategic thinking and opening new directions to overcome the industry's next challenges.
Source:MarketingAI
