Social network is an online platform with many models, formula, Different features and usage. With the use of connecting people, share information with a network of users around the world, Social Network is gradually becoming an essential part of everyone
In 12 back month, when technology is constantly evolving, Statistics show that the number of social network users continues to increase rapidly. Total number of users Social Network raised to number 4,74 billion people (equivalent to 59,3% total global population). Inside, There are more statistics available 190 million new users in just 1 years.
Notice the trends that will stand out this year 2023, SaigonTV made some predictions to help marketers get a better overview of social media. The following article will update you with marketing trends happening on Facebook, Instagram, TikTok and LinkedIn next year.
1. Facebook
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Recommended AI content
Recently, Facebook target testing recommending users the most relevant and quality content even if it's not on the interest list.
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Virtual reality avatar
This is a new step for Facebook when helping users use AI to design avatars for themselves. Not only stimulate people's curiosity, The steps to create virtual characters also partly show the user's personality.
This is one of the data that Facebook wants the most. From identifying the user's personality, Ad delivery will become simpler.
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Augmented virtual reality experience
The Arab glasses model launched by Meta company brings the full AR experience to users with 3D image, eye tracking support, outward facing camera, Stereo, relatively wide field of view and friendly interface. This special feature can also communicate with other users' 3D images.
2. Instagram
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More content from recommended AI
Instagram references accounts that have been liked or shared by users in the past. From that, use AI to pick out 500 Random content of similar accounts sent to users.
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Virtual reality avatar
Similar to Facebook, Instagram is also gradually starting to add virtual reality content forms in the app through AR technologies, 3D, NFT,…
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AR advertising
Users can experience products of businesses in virtual space through the feature Instagram Newly launched – Ads with AR . effect.
3. Tiktok
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Accelerating the development of e-commerce
After reaching the milestone 1 billion monthly active users, TikTok was released 03 integrate e-commerce on this platform:
– Allows users to share links to products and automatically earn commissions for any sale.
– Introducing the brand's product portfolio.
– “Livestream” shopping – where users can make purchases with a few taps.
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Creator Fund – User Reward Fund
TikTok is out Creator Fund (Creator Fund) as a way to show how much we care about the community of creators and give them the opportunity to make money doing what they love.
4. LinkedIn
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More data for users
Use Database to provide users with appropriate information, optimize job opportunities when using LinkedIn.
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Improved video connection engine
After the quarantine period due to the epidemic Covid-19, Linked has launched many tools to facilitate learning sessions, Online meetings are more convenient.
Some online meeting tools: Zoom, Event, Live-stream
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Audio format
Besides launching online meeting tools, Linked also focus on developing "Audio Room" and "Audio Meet-up" so that online events are organized as professionally as possible..
Source: Social Media Today
