LinkedIn is being considered as a communication channel, Important interactions help businesses reach more customers with customers, more partners. Therefore, many businesses have started investing in this communication channel. However, Only a few people know how Optimize content so that content on LinkedIn has high virality.
Here are the ways Create the most effective content on LinkedIn makes it scalable for users reach to many new audiences Future.
- Use popular hashtags
Hashtags are a great way to reach an audience that goes beyond a business's direct connections on LinkedIn. Adding popular hashtags allows users to see your business's posts even if they haven't followed them yet.
Let's say your business account only has 200 connect on LinkedIn, you publish an article on SEO and don't use any hashtags. And to make a significant impact, You will need a lot of information from your second and third contacts.
Why place such limits on a business's content? By using hashtags, Marketers can maximize the reach potential of their posts. If SEO hashtags exist 100,000 followers and the businesses that use it, Your posting could be three times easier without hashtags.
However, Hashtag usage on LinkedIn You also need to pay attention to the following mistakes that need to be avoided:
Don't exceed the hashtag limit in your posts, advises LinkedIn's former director of product management, Pete Davies on keeping to only three hashtags.
Hashtags do not change copy and do not provide content, They should only be used to improve your business's discoverability. Marketers should still have certain descriptions in their posts
- Tag influencers in the post
Tagging influencers in LinkedIn posts can help businesses expand their reach and attract attention to their posts.. When a Marketer tags someone in a post, They will receive a notification and potentially see the post. This can create opportunities to interact and connect with them. That means, Those influencers' audiences can also reach the posts that businesses have tagged.
However, Yes Some points to keep in mind when using tags on LinkedIn:
- Tag in a relevant way: Tagging others should only be done if they are related to the content of the business's post or have an interest in it.. Random or irrelevant tagging can annoy others and damage the company's reputation.
- Use tags thoughtfully: Use tags thoughtfully and don't overuse them. If Marketer tags too many people in one post, This can make the post look messy and unprofessional.
- Confirm agreement: In many cases, after Marketer tags a person, They may want to comment or show agreement with the business's post. Be ready to interact with them and respond when necessary.
- Respect the privacy of others: Before tagging someone, Make sure they won't have privacy issues or don't want to be tagged.
Using tags wisely can help businesses generate positive attention and engagement on LinkedIn. However, Tag use needs to be done respectfully and meaningfully.
- Use “LinkedInArticles”
Write Article LinkedIn Writing a topic on LinkedIn is like writing a Note on Facebook, but LinkedIn's Article supports better media, chèn link và định dạng.
Because the nature of LinkedIn is work, As a profession, Aritcle articles are highly appreciated by Google so they can be used for work SEO like going to link, do satellite articles, even make official SEO articles.
A LinkedIn Articles themed post can include more 100.000 characters allow businesses to share more valuable content with their target audience
- Livestream on LinkedIn
Livestream on LinkedIn debuted for the first time in May 2 year 2019 and because original video content performs well on the platform, It's no surprise that companies want to experiment with live streaming to engage their audiences and start conversations. Due to its professional nature, LinkedIn has a big advantage over other social media platforms. People consider it more trustworthy and content on it is considered more authentic than Facebook.
Safety and reliability factors have led to live streaming on LinkedIn becoming a great choice for businesses looking to build trust and conversation with their audience.
LinkedIn Live allowing companies to present an unfiltered version of themselves. This indirectly conveys to the audience that the brand is bold, Honest and willing to take risks. Everything is in place so the business can build trust with the people you're trying to connect with. According to statistics, Livestream videos have much higher interaction 7 times and more comments 24 times compared to regular video.
Grasping the strengths on social networking platforms LinkedIn can help businesses Expand your reach to target customers as enhance influence itself in the market. By applying smart content creation methods, Being flexible and timely will be a great opportunity for future investors or business owners.
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