A fact that you may not know is that 80% Consumers rely on dominant colors to make judgments about brands
A data from Hubspot shows, 80% Consumers quickly make initial judgments or feelings about brands based solely on dominant colors. Numbers “giant” This has proven its ability to influence brand perception through the choice of representative colors.
Through statistics provided by the above study, There is no reason for a business to choose a color palette that is dull or does not highlight the brand's personality.
In this article, SaigonTV will explore more "small but powerful" tricks in Select and use brand colors (brand color) so your business can optimize efficiency promote purchasing behavior of the user through Main color of the brand.
What is Brand Color??
Go beyond mere aesthetics, Brand colors are a tool for brands to express their identity, personality and core values. To put it more simply, brand colors is the color that businesses choose to represent them across all channels from the set identified, website to media.
Why is Brand Color important for brands??
- Color establishes identity and recognition
A series of new brands have been born, making the market picture increasingly competitive. How can consumers find a brand at the top??
The answer is color. Each color code of each individual shade will bring different emotions. By that, Businesses also easily convey the spirit of different brand stories.
Red – The famous white of Coca-Cola's global beverage brand speaks passionately, Excited and full of energy. While, also red and white, When combined with Pepsi's dark blue color, it exudes a spirit of exploration and classic inspiration from the end of the century. 19 of America – the country where the brand was born.
- Color evokes emotions and creates associations
Color psychology has proven that different colors evoke different emotions and associations. While, Some customers often shop based on emotions. Choosing the right brand color palette can change the game when attracting customers, because it comes 34,5% The number of purchases is determined by the psychological effects of color.
That's why consumers often find excitement and joy in the red identities of fast food brands or the black or gold colors of luxury brands. – The kind of color that intrigues and creates a feeling of nobility.
Facebook has chosen blue as the main color in its brand identity. Blue is the color of trust, security and a sense of trust.
This meaning is consistent with Facebook's mission of connecting people and creating a safe online community. The color green also has a calming effect, helps users feel more relaxed and comfortable when using this social networking platform.
- Color increases brand memorability
Using consistent brand colors can increase 80% consumers' ability to remember the brand. When customers see a business's brand colors multiple times, especially in many different contexts, The customer's brain will automatically establish that the color is the brand. From that, As soon as we see the color, the brain remembers it everywhere, Consumers will immediately associate with the brand.
- Color creates a competitive advantage
Color is the brand's signature, declare the brand's existence to the world. Because of that, A color palette that stands out enough and helps users distinguish the brand will become a strong competitive "weapon" for the brand in the market..
Experts of the online graphic design platform Canva note that before determining Brand Color, Brands should analyze the colors of their competitors to create a point of difference for themselves. Please answer the questions:
- What brand colors do competitors use?? How can that color reflect their brand identity??
- To what extent is the audience aware of each competitor's visual design??
- What is the meaning of each color code in the competitor's brand color palette??
- What makes a brand more unique than its competitors??
Formula for brand colors
Depending on the characteristics and values you want to convey, Each brand will have a different color formula. If there is more than one color code in the identifier, Brands need to determine the priority of each color to best reflect the brand spirit as well as be more convenient and consistent in design..
- One-color branding
One-color brands have only one main color used in brand identity.
- Two-color branding
- Main color: Primary colors used in brand identity
- Accent color: Secondary colors are used to complement the main color
- Three-color brand
- Main color: Primary colors used in brand identity
- Secondary color: The second most important color used in brand identity
- Accent color: Secondary colors are used to complement the main and secondary colors
- Four-color branding
- Main color: Primary colors used in brand identity
- Secondary color: The second most important color used in brand identity
- Second accent color 1: Secondary colors are used to complement the main and secondary colors
- Second accent color 2: Secondary colors have secondary priority 2 Used to complement the main and secondary colors
Let's SaigonTV find out the problem How to determine and choose Brand Color for your brand? in the next part.
