Gen Alpha or Generation Alpha is a term used to refer to people born in 2010 come 2024.
Gen Alpha vI was born and raised in an era of outstanding technological development. So, This is considered the generation capable of proficiently using modern technology equipment, the ability to quickly access information along with lifestyle, progressive thinking and awareness.
It is for this reason that Gen Alpha is predicted to be the largest consumer group in history and a promising target group after Gen Z that brands target in the future..
So to reach this group of potential customers, What important characteristics should brands pay attention to?? Together SaigonTV Find out right through the article below.
Some outstanding Gen Alpha behaviors that brands need to be aware of
Children of Gen Alpha possess more distinct personality traits than previous generations because they were born and raised right in the age of technology..
A recent report from GWI has revealed some salient features of the Alpha generation that brands can refer to and apply in their strategy to reach this potential customer group in the year. 2023.
Priority to use streaming services
Before the COVID-19 pandemic broke out around the world, Alpha genes have grown up with technology for a long time. But, Everyone has been forced to isolate at home since the pandemic broke out. That is also the reason many children of this generation have limited access to outdoor play activities and increased consumption of digital content..
Whereby, with 59% Gen Alpha kids of this generation say watching TV and movies is one of their top sources of entertainment. Because these are their most popular activities on weekends.
Explosion of apps, streaming service led to a large number of paid subscriptions in one household. For example, The data show that children in the age range from 2 come 17 age accounts for almost half of users Disney+.
Spend most of your time on TikTok
TikTok has been and is one of the leading social networking platforms for young people, voted by many people that this is their favorite app of the year 2022.
Due to measure, Audio content is highly contagious and easily inspires Gen Alpha. So, Brands should consider experimenting with sound in short video content and leveraging the TikTok platform's algorithm to reach and engage Gen Alpha customers..
Humorous content is appreciated
Near the 50% children 12 – 15 age to go online to see what they think is interesting or meme. Compared to Gen Z and Gen Y who use social media as a source of news.
Gen Alpha uses social media as a space for self-expression and humor. Using meme marketing and exploiting funny content can help brands attract Alpha generation and at the same time gain support from parents if the content is useful and makes their children feel happy. heart.
Kidfluencer's Ascension
Theo Convince&Convert, by taking advantage of Kidfluencer (Kid Influencer) – influencers are children, Brands can create lasting connections with children belonging to Alpha generation.
Kidfluencer owns a large and loyal fan base because of its honest and simple content. Such as, rudimentary vlogs or videos about the Kidfluencer process”beat box"New toys can have a simple content and don't require a lot of technology, complex visual effects but still attractive enough for Gen Alpha thanks to the combination of entertainment elements, comment and socialize with viewers.
For this target group, Prioritize simple and highly interactive content. At the same time, businesses can test the form Kidfluencer through submitting products for influential children to evaluate and spread content on social networking platforms to better reach the Alpha generation.
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