It can be seen that Influencer Marketing is in a period “gold", when the budgets of brands pouring into this channel increased dramatically, The form also changes and gradually evolves over time 2.0.
Experts measure the ROI of this form much better 11 times compared to traditional marketing methods. Some cases of Influencers collaborating with brands have received a lot of attention from the mass audience.
The coverage of those attractive numbers paints a picture Influencer Marketing more lively than ever in recent years. But at the same time, Consumers are also gradually feeling "interference".
During the session #RETHINK Workshop: Content cut through the noise, From an objective perspective and guidance from Golden Stella VMD – Ms. Quynh Nhu with Influencer, Fashionista Chau Bui had a discussion about the current situation Influencer Marketing Help people be ready to challenge limits, Leading in technology 'mass communication' when you know how to find a solution Use Influencers effectively.
If in the previous part, SaigonTV shared with you useful information about the problem Influencer Marketing is “Industrialized” then in the content of the section 2, we will talk about problem How to “revolutionize” Influencer Marketing aims to enhance brand power? shared during the session Rethink Workshop shared by Ms. quỳnh as – Deputy Managing Director of Golden Stella.
- How to “revolutionize” Influencer Marketing aims to enhance brand power?
Stella operates in the Influencer Marketing market from the early days until now when everything is gradually becoming "industrialized".. We realize that old ways of doing things will only bring the same old results, we need innovation, dare to think again (Rethink) and use “the power of knowing what you don't know” to find a new path, bring new results to the market.
With Stella, Dare to think again including first about Mindset (Thinking) about perspective, data exploitation and processing. Then there are the strategic practices, timely content.
Rethink mindset with data:
In Marketing, If content is always considered a "king", then "how can we create an effective and different content strategy for Influencers when the data on hand is not yet comprehensive and consistent with trends?" market position?”. This question is the biggest concern of most businesses when looking at how to collect and use Data in the era of "industrialization".”.
– first, The data collected is quite fragmentary and not extensive enough, most just look back at past data. One Influencer campaign Assessed as feasible for implementation depends on operation, market trend. So, full view data – The combination of old and current data is very important.
– Monday, Most data is taken from observable metrics like likes, share, comment, or deeper than sentiment, recommendation buzz, positive buzz… They can be completely measured from Social listening units. However, More important data is “human” data”, specifically love, desire, orientation of Influencers and their followers.
– Tuesday, Collected data all face the problem of lack of regular monitoring to evaluate their relevance.
Data-centric mindset is a multi-dimensional perspective collected by Stella 2 way:
– System Analytics (system analysis) market objectivity from tool, Second unit of measurement 3 incorporating Human Analytics (human analysis), includes data collected on each individual (exchange customs clearance & Follow closely) to understand clearly from Influencer insight (orientation, story…)
– Insight fans (prefer, What do you want from Influencers?). Previously, this data was only subjectively perceived and included in the content by Influencers due to lack of data collection., comprehensive analysis and evaluation which should be the role of the Agency.
From changing thinking to changing practices and working patterns:
From continuously analyzing real-time data, Stella is innovative in its usage strategies & content for Influencers to not only provide services but also provide the best solutions to solve brand problems
"Dare to think again" is the power of "knowing what you don't know", and is a tool for each person to innovate strongly, to bring innovative and industry-breaking solutions Influencer Marketing.
Theo Golden Stella
