Today, Building a multi-channel marketing campaign is the optimal solution for businesses. So, need to invest and build advertising channels skillfully and effectively to reach Gen Z customers (Generation Z) – young people are immune to ostentatious and unrealistic marketing strategies.
One of the methods used today is multi-channel marketing to reach customers. In other words omnichannel marketing. Multi-channel marketing campaigns make it easy for customers to remember the brand's characteristics and drive purchase behavior on whichever channel is most convenient..
Businesses get more effective marketing through building Multi-channel marketing campaign is a marketing direction that helps to reach the right audience, at the right place and at the right time.
Build an omnichannel marketing campaign that reaches Gen Z
As reported by Nielsen, Generation Z will make up about 25% labor force in Vietnam in 2025. So, to effectively explore and approach this potential group, Businesses need a suitable marketing campaign. More than one Multi-channel marketing campaign, Businesses must deliver a multi-touch experience, Individuality and sophistication.
Businesses want to reach Gen Z, then social networks are channels that need more attention to easily reach young people. According to statistics, consumers Generation Z prefer to shop online through e-commerce sites, Facebook and Instagram.
When implementing a multi-channel marketing campaign, Marketers should be flexible with diversity in each platform. This also ensures that businesses can increase brand awareness, collect market data, both cost optimization and, motivate customers to interact.
Besides that, Gen Z cares and is very supportive of social issues, environment, community benefits… Marketing Trends show community responsibility to reach this target group very quickly.
Marketing campaign “Proud inspiration from the street” – Biti's Hunter, “Don't skip meals” – GrabFood… are the best proofs that advertising that touches the heart will receive a positive effect. So, create intimate content, deeply and subtly integrating advertising is a way that businesses can easily “touch” into the feelings of the young generation.
Besides, touch the right insight (understanding of what causes action in a particular context) and prompt message seamlessly was 2 Important factors that a successful marketing campaign need to ensure.
So, “remarketing“ is an important step in Multi-channel marketing campaign.
Advantages of multi-channel marketing advertising
According to the global overview report The Digital 2021, 2 hours 25 minutes is the average amount of time a person uses social networks. Specially, users aged from 16 come 24 account for about 53.2%. Usually, common, normal, This target group uses social networks for the purpose of finding information about brands. therefore, Multi-channel marketing advertising is “gold Key” for businesses to reach and attract potential customers in the places they frequent most.
Increase the number of customers and increase awareness, interact, brand reputation was 2 Benefits that the business will receive when Build a multi-channel marketing campaign,
Before making a purchase decision, Younger generations often take advantage of social networks for reference, listen to opinions from people who have experienced the product. So, More touch points on the buying journey, Gen Z sees and remembers more, Interactive behavior will also happen frequently.
Multiple touchpoints also help businesses understand customer shopping behavior more deeply. Marketers have the basis to optimize campaigns to provide the right information at the right time customers want, meet the ultimate goal of purchase conversion.
Special, if a product frequently appears on social media channels, with various forms of transmission such as images, Facebook videos, Youtube, If TikTok is at the top of Google search, the brand reputation will also increase a lot. The reason is partly because of the impact of FOMO psychology (Fear of missing out on something) and crowd effect by Gen Z.
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