Podcasts have been and are popular apps all over the world. According to year-end statistics 2021 that Spotify offers, there are more 1 million podcasts are uploaded on the platform, with 80% are independent creators.
The current, The podcast market in Vietnam is also very active. Estimated approx 50 Vietnamese podcast channel is released every month, from year after year 2020. Compare with year 2021, This number doubled 5 time.
Let's find out what Podcast is with SaigonTV? And how to do it? show quality standard podcasts nha
What are podcasts??
Podcast is a noun that refers to digital audio files that are available on the Internet and that users can download to listen to on devices such as computers., phone, tablet…
Podcasts have a lot of different topics, from radio programs, celebrity interview, until the record, news. Besides that, Users can also search and choose topics that match their interests to listen to.
History of Podcasts and Podcasting
The event named BloggerCon was held in 2003 is the first place where Podcasts appear.
Name “Podcast” coined by journalist Ben Hammersley in 2004, combine two words “iPod” (an Apple music player) and “broadcast” (means broadcast).
How do podcasts work??
Podcasts are distributed to users via RSS feeds as an MP3 or MP4 audio file,
An audio file will be created by the user. Later, they will upload a hosting service called Podcast hosting. From that, Podcast hosting will generate feed for Podcast channel (RSS feed).
As a result, Podcast listening applications will load the RSS Feed so that listeners can subscribe, Download or listen online right on the app.
So how to do podcasts effectively? Together SaigonTV discover now 6 Here are some tips!
Clearly define the target audience
Because each content creator's resources are limited, and the number of listeners is a lot. therefore, Your podcast needs to be targeted and relevant to a specific audience.
Before you start making podcasts, you need to clearly define the following factors::
– Who is your target audience?? What topics are they most interested in??
– What are your passions and differences??
– Which blog post generates the most engagement??
– What type of social media posts are shared the most??
– Listeners have questions about the issue??
By answering the above questions, The type of content that you will make for your Podcast channel will gradually take shape. From that, You can unleash your ideas and step by step implement them in line with the original plan.
Improve the look of podcast channel
While podcasting is an almost entirely audio experience, it doesn't mean visual elements like avatars., channel name, The title of each podcast episode doesn't matter.
The image and podcast title will be what attracts listeners before your audio reaches listeners, the ingredients above will be what attracts them first. So, to motivate people to choose your channel, Let's name the podcast that pique listeners' curiosity, create quality photos
Invest in quality micro
With whatever recording device you have, No need to be too professional, you can start making podcasts.
Even though you have a nice voice, inspiring but not always the surroundings are really quiet for recording. With only small noises like the sound of a fan, The sound of the air conditioner has affected the quality of your recording.
In short, to have a really quality podcast, you should invest in good enough recording microphone equipment because no one wants to listen to podcasts with poor quality sound..
Create short podcasts and publish them regularly
The appropriate duration for podcasts ranges from 30 minutes or less. In addition, listeners, Your target audience needs to know how often new episodes are released to find your podcast easily.
A small tip to you is a secret that: the frequency of popular podcasts in the world falls by a few 1 practice/week.
Cross-promotion
To promote your podcast channel by leveraging the social media platforms you already have. Through this sharing, a number of followers will likely be attracted from the social networking platforms you own.
Interview with famous people
Your podcast will be more valuable and engaging when there is another character in the conversation. Look for someone who specializes in a particular field or someone who already has a reputation… to create a podcast together. Then your channel will attract more people who are following the person you will collaborate with.
Apply 6 way above, SaigonTV is in the process of producing Podcasts with current 'hot' topics. Inside, it is impossible not to mention the 'gold column' like: Talk tea, East and West stories, Timeless love song, Good morning Saigon greets the new day…
Besides that, There are also categories to help listeners update hot and useful news such as: Wondering who to ask?, Expert opinion, World last week….
What are you waiting for, do not start doing it 6 the way SaigonTV Guided to get more results for my Podcast channel. Don't forget to wait for the next articles to 'pocket' good tips!
