Outdoor advertising or also called OOH advertising (Out-of-home advertising) is one of the communication channels that is no longer strange to us. Just step out of your house, on the way go to work, go to school or go shopping, We can all easily see impressive outdoor billboards with many shapes, size, Attractive colors.
So What is outdoor advertising, Characteristics of outdoor advertising, The importance of outdoor advertising, How to deploy an effective outdoor advertising campaign in Vietnam, What are the hottest outdoor advertising trends today...??
Let's SaigonTV Discover through the following article.
- Characteristics of outdoor advertising (OOH)
5.1. Advantages of OOH outdoor advertising services
- Cost effective
Some people may think that OOH advertising very expensive because companies often chi budget big for the kind like billboard fox and pressure thermos. But When Friend Compare advertising forms fox other together, mandarin point of the Friend will replace change.
Outside ra, CPM (cost per impression) of outdoor advertising is much more economical strategy elevate high receive awake about online brand. Quang outdoor fox is direction France qug fox details frugal chi fee for the joint Karma small want advertising fox in add copper land direction of the surname.
- Attract customers with attractive design
If you have a creative marketing team, If you know how to attract potential customers through images and design, outdoor advertising is a suitable choice. OOH advertising design plays an important role in attracting attention.
Videos, beautiful picture, eye-catching about your product leaves an unforgettable impression in the viewer's mind. So, Outdoor advertising services can express your brand voice more effectively.
- KEncourage immediate purchases
The sole purpose of outdoor advertising is to encourage potential customers to buy what your business offers because it is the What they need. OOH ads are placed strategically to aim item pepper enter emotions and love image customer's current.
Hotels advertise on these table advertising along the highway because people are tired because the driver enter ban night and may be looking place live. This form of OOH advertising reinforces the positive aspects in brand message of the Friend at the same time give make a promise Yes value that the need of Friend will be responded immediately create News.
- Increase customer interaction with OOH advertising
Research rescue for see Customers tend to pay more attention to online advertising if they already have ever visual contact with the product or service before there. Thing this mean was if you see an advertisement on a billboard, You are more likely to click on online ads for same product Products. This is the reason why job conclude fit Online marketing campaign with external advertising God will carry again for Friend conclude fruit Good than.
- Huge reach
Outdoor advertising services are one of the best options when advertisers want to maximize their advertising reach.. According to statistics, 80% People pay attention to outdoor advertising every week (according to a study by Nielsen). The target audience can use a radio ad blocker, TV or social media advertising. However, There is no blocking for outdoor advertising.
5.2. Disadvantages of outdoor advertising (OOH)
- Unable to target
As mentioned above, Outdoor advertising is not aimed at any specific audience. It is used to acquire new customers through circumstances, rather than a planned marketing strategy. When using internet advertising, We can identify the target audience. A business promotes their products to this target audience, know that potential customers will want the product through previous research.
If an OOH billboard is placed on the highway, Thousands of people will pass by it every day but advertising will be meaningless when no one driving by the billboard needs your product.. Remember that advertising to the right people is important.
- Outdoor advertising visibility may be affected
Large billboards can be very recognizable. However, bad weather conditions such as fog, Heavy rain... can reduce visibility. That is also one of the weaknesses of outdoor advertising services.
- OOH advertising is highly competitive
Outdoor advertising is generally expensive. Usually, common, normal, only industry giants can afford the fees easily. Large companies can sign monthly contracts, even annually to use specific advertising spots. This means that small businesses will face huge competition and wait a long time for their "turn"..
- Limit information in outdoor advertising services
Because space is very limited, It is not easy to share all the necessary information while using outdoor advertising. More, Conveying the message to the “target walking audience” is equally difficult. People rarely spend a few minutes looking at a billboard. That means businesses have to find ways to attract customers' attention in just a few seconds..
- Factors affecting OOH outdoor advertising effectiveness
Factors affecting OOH advertising effectiveness
Outdoor advertising also requires planning that requires high precision. Here are some tips to know:
- Make OOH ads attractive, pervasive:
There is no point in using an unattractive outdoor advertisement. Virality means your ad is so compelling that people take a photo of it and share it with others.. This is the first successful step.
- Select outdoor advertising location:
Choose location based on budget, demographic characteristics of the audience and geographical location of the business. Later, must decide on the size and design of the advertisement.
- Analyze competitors:
Analyzing competitors is a must-do before implementing outdoor advertising. You need to evaluate the strategy, their model and how they implement it. Later, you can come up with your own creativity to make a difference. However, Don't advertise right next to your competitors because it will be a "war" that cannot be won or lost.
- Do not make lengthy outdoor advertising content:
There is one important thing about outdoor advertising, that less is more. People don't have time to read long and boring ads. therefore, Keep your advertising content short but still effective. An ideal outdoor advertisement will have words 20 words and below. Besides, Advertising design is also very important.
