In the previous article, we learned about together, then in section 2 SaigonTV will tell you more How to use Headless CMS how to increase SEO results same way Headless CMS combination along with other content.
Together SaigonTV Find out below!
- Use Headless CMS to increase SEO results
Building a content model for each page template is one thing. However, Other areas also require your team's efforts during the design phase. And one more time, these aspects, although a little more time consuming, But these are aspects that can give you an advantage.
3.1. Site structure and dependencies
One of the areas of ecommerce SEO where Headless CMS can really help you is making your website visible to search engine crawlers.. Discoverability and data collection are huge topics, especially for medium and large websites. And it cannot be said that this is a challenge.
If you are handling hundreds of thousands of products, You already know that getting them all discovered and indexed by search engines can be very difficult. To solve this problem, You need to create a product classification that is both intuitive and insightful.
Classify
Long-tail keywords have low search volume but dominate 80% user searches. One of the SEO tactics Great for supporting discoverability is a taxonomy implementation that will target multiple user queries. Having products listed in well-targeted categories helps solve discoverability and indexation issues.
With Headless CMS, you can easily create entries (page) will be a collection of products that answer multiple user queries with content on separate pages. Ngoài ra khách hàng sẽ tìm thấy chính xác những gì họ đang tìm kiếm.
Additional content
Another smart way to rank in search engines for more keywords is to create guides like product comparisons or listings. “20 Top X product”.
Extracting product information, such as price, image or feature, into structured content sections like this is easy with Headless CMS. And it can be very beneficial for your SEO.
3.2. Recommended products
Upselling and cross-selling are well-known ecommerce sales techniques. But they can also be used to create useful internal links for SEO. Having hyperlinks on a specific product page that refer to other related products in a certain category can give those products a further SEO boost.
In pure form, it is not something extraordinary, even for old CMSs, but with more advanced AI-driven personalization, The results will be much better.
Generally speaking, The best thing about Headless CMS and integrated commerce is the ability to connect to a wide range of tools via API, in there you will find a lot of personalization tools.
3.3. Validation rules
Another useful feature of any Headless CMS Which in fact makes it easy to implement validation rules.
That means you can add rules that prevent you from importing content that doesn't fit your needs Basic SEO requirements. Điều này có nghĩa là nội dung sẽ không được chấp nhận trừ khi nó đáp ứng được một số điều kiện nhất định.
If you have ever received an SEO audit, You know that there are some best practices that SEO professionals often expect to be implemented. To give you some examples:
- Title tags should not be too long 70 characters
- The title tag should be different from the H1 heading
- Meta descriptions should not be too long 160 characters
- …
Imagine that an inexperienced marketer wants to edit metadata in the CMS. If they try to write a long sentence in the title tag field, họ sẽ nhận được lời nhắc sửa câu đó cùng với lời giải thích ngắn gọn.
You have to think of such mechanisms during the design and coding phase. It requires the collaboration of developers and marketers. But it is very beneficial because once you have all the structure and validation in place, You'll be further along in your SEO work and can focus on more in-depth tuning and building domain authority.
- Combine Headless CMS with Headless Frontend to achieve SEO efficiency
Incorporating a Headless CMS can definitely help shape your website's SEO. Especially when one SEO expert Experience participating in early-stage planning.
Let's also not forget that Headless CMS will fetch all the content to display on the user interface. And this is another big topic for SEO.
Mặc dù bạn có thể đã lên kế hoạch hoàn hảo cho cấu trúc trang web của mình nhưng các vấn đề tiềm ẩn có thể xuất hiện trên giao diện và mọi nỗ lực bạn bỏ ra để lập kế hoạch sẽ vô ích. Your work in Headless CMS is very important, nhưng bạn không thể quên giao diện người dùng. Bạn cần một kiến trúc giao diện người dùng nhanh và được tối ưu hóa cho thiết bị di động.
When choosing headless user interface technology, Please consider the following:
- Server-side rendering (SSR): You want all your content to be displayed correctly on the client side without any problems.
- Mobile devices: Trong kỷ nguyên ưu tiên thiết bị di động, you should consider starting your design process from a mobile perspective.
- Content delivery network (CDN): Nếu hoạt động của bạn nằm rải rác về mặt địa lý và khách hàng của bạn ở các tiểu bang và/hoặc quốc gia xa, you should also diversify your storage capabilities.
- High download speed: What contributes to your website load time is mainly the front-end layer, and you should focus on this area if you want high conversion rates.
- Progressive web apps (PWA): If you are considering an e-commerce application, You can also look up PWA capabilities that offer app-like features.
summary
Content management systems without a user interface have better SEO capabilities than traditional systems, đặc biệt là với một chuyên gia SEO có kinh nghiệm.
However, to achieve SEO with this architecture, you'll need to go the extra mile and get all the moving parts working to achieve organic search success.
