In an effort to get rid of the "music app" label, Spotify plans to redesign the main screen interface, integrates many other diverse features.
Spotify is redesigning the app's home screen interface to improve the user experience of finding new content to listen to and watch.. New design with focus on images and vertical scrolling (vertical scrolling), turns the home screen from a collection of album covers into a feed that closely resembles TikTok and Instagram. Spotify hopes vertical scrolling can make discovering new content on the Spotify ecosystem easier.
In the past few years, Spotify has invested heavily in podcasts, audiobook, live audio… All this effort is to get rid of the title of “music app”. At the Stream On event, The new interface that Spotify has just announced is a clear proof of the business model and type of product the company is aiming for..
Reply to The Verge in 2021, Mr. Daniel Ek, Spotify's CEO said that he hopes the company will become a "common home" and have more 50 million “audio creators” are active on the platform.
Spotify also strives for many years to make video podcasts – something YouTube has been successful at since before integrating a lot of activities on a single application to diversify content to serve users and maximize profits. profit. In addition, Spotify realized that instead of putting them side by side as they are now, the best solution is to create a separate space for each type of content on the platform like podcasts., music….
So with the above change, when opening Spotify, users still see albums and playlist covers in the main interface. However, when clicking on the “Music” or “Podcast” items, & Shows” in the top bar, the user will be taken to a vertically scrollable feed page, similar to Instagram Stories or TikTok. Users can scroll through as much as they want, click save or explore more relevant suggestions, or let the content autoplay and tap an item if you want to dig deeper.
The Verge thinks that designing such an interface is not simple, when Spotify just wanted the app to be lean, easy to navigate; just trying to find a way to entice users to experience new types of content.
Listeners don't have to spend time going deep because the ability to pre-listen to the content is already provided. Besides that, Users' content discovery habits are also responsive to these innovations.
Theo The Verge, Before discovering content that they like, billions of people are used to scrolling through dozens of things they don't like. Besides, Audio creators on the platform will also increase their chances of attracting potential listeners thanks to Spotify's new interface.
Based on the idea of “Your Own Playlist” (just for your playlist) that Spotify has been doing for years, The app's personalization is also optimized with a Smart Shuffle feature that can recommend suitable tracks to the user's existing playlists.. Besides, there is AI DJ - AI algorithms help Spotify playback user's favorite content and recommend similar content..
Spotify continues to strive to develop further despite being a well-known "player" in the field of music streaming. In the hope that it doesn't look like a mess of content. This is also what the new interface of the application wants to convey, that Spotify is no longer a music app.
Spotify does not specifically share the release date of the new interface, only know in the next few weeks or months, The team will start rolling out on iOS and Android systems for Premium and Free users globally.
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