Determining the right goal is one of the factors to Build a Successful Marketing Campaign. However, not everyone knows how to determine the correct Marketing goal to be able to measure its effectiveness.
So What is a marketing goal?? In the article below, SaigonTV will reveal the importance of Marketing goals in the business that you should know if you want Build an effective advertising campaign.
What is a marketing goal??
Marketing objectives are factors that are set when a brand wants to achieve something in a specific time. Usually, common, normal, Marketing objectives will involve promoting a product or service to potential customers within a certain period of time.
Can be easily understood: Marketing objectives are the foundation built into the marketing strategy set out to achieve the overall goals of the organization.
Marketing goals not only help businesses increase consumer purchase conversion rates, but also increase product awareness for consumers., provide information about product features. However, Defining Marketing Goals is not just limited to defining what a business wants to achieve.
Importance of marketing goals in business
Because the Marketing objective will provide the marketing department and the company with direction and vision for its activities. therefore, These goals are always important and have a great influence on the entire Marketing strategy in the business.
What marketing teams will do to achieve those goals and how to measure success with specifically defined goals. When these goals are met,, the company will have an increase in revenue and a commensurate level of revenue growth.
Applying Smart model effectively in setting marketing goals
To build an effective Marketing goal, Enterprises can deploy S.M.A.R.T model according to the specific factors below:
- Specific: Goals should be built from specific metrics to have a solid database. You should not set a goal to increase sales, but set a specific goal according to digitization. Increase example 15% sales compared to the previous month.
- Measurable: Marketing objectives need to be accurately and effectively measured. For example, your marketing goal is to increase brand awareness. However, This goal should be measured by growth in organic search brand followers or social media followers..
- Achievable: Before setting specific goals, You should consider whether that goal is achievable. Businesses need to develop benchmarks to demonstrate that reasonable goals can be achieved. At the same time, You need to outline the steps needed to achieve that goal.
- Relevant: Marketing objectives need to be related to each other and impact the entire main marketing strategy.
- Time Bound: Final, Marketing goals need to be achieved within the right time frame to achieve specific criteria. The time to implement Marketing goals can be months, quarter or year. However, Target execution time can be varied according to the workload to reach the standard.
Common types of marketing goals
Here are some popular marketing goals of the year 2023 that you can refer to, as specific as:
The goal is to increase sales
This is one of the most important goals that businesses often aim for when building a marketing strategy. Because the ultimate goal is to increase profits, boost business and increase sales. To build a good and accurate sales increase Marketing goal, Businesses should specify these figures. Initial, It will be difficult for businesses to only specify the goal of increasing sales by a certain percentage. therefore, Marketing goals need to be built as specific as possible, the better.
Aim to increase product awareness
This is a Marketing objective built with the main purpose of increasing customer awareness of a product or service. The product or service may have been in the market for a long time, or promoted the product to many customers in the target audience segment..
Aim to increase brand awareness
This is a marketing objective that expresses meaning in relation to brand interactions and indicates that potential customers will be impressed with the product or service.. This will help your brand make an impression in the minds of customers and they will always think of you when they intend to buy your product..
Tips for setting effective marketing goals
To define effective marketing goals, Brands need to determine what is the main need when building a marketing strategy. The current, Marketing objectives can be divided into three different categories including business, marketing and communication. Here are tips for setting effective marketing goals based on 3 side.
According to the media
In any business, there is a desire for a product or service to be known by many people. therefore, Communication objectives will be the right choice if the business wants to attract customers' attention or change customers' awareness of products or services.. However, To establish communication goals, different factors need to be implemented.
Specifically, awareness, evaluate the rate of customer returns, characteristics associated with brand equity. At the same time, the ability to create impressions and the quality of customer interactions.
Based on business
For organizations or businesses that need to increase profits, To increase sales, business goals will be the most appropriate marketing goals. This is an important goal that helps businesses orient appropriate marketing plans to solve revenue problems that businesses face.. To build effective business goals, businesses need to follow up based on 3 factor after sales, market share and growth.
Based on marketing
You can build a Marketing goal based on the element of marketing objective. This is an important type of goal towards changing consumer behavior when expressing values after being influenced.. Some factors can be referred to when building specific marketing elements such as sales volume, market entry level, the value of using the product and the level of customer loyalty.
Difference between business goals and marketing goals
A business objective is a defined goal to achieve for the results the company wants to achieve, include that timeframe and available resources. Besides that, Your business needs to be legible, specific in the business objectives and capable of measuring the results from the implementation of the plan.
While, Marketing goals will involve the sale of products or services to the business. To build successful business goals, businesses need to define them before starting.
Special, Marketing objectives will drive the campaign direction, attract and reach consumers easily.
Conclude
Through the above article, SaigonTV helped you better understand What is a marketing goal?. Besides that, The article has guided businesses how to build Marketing goals based on S.M.A.R.T . formula.
Hope through the knowledge that SaigonTV share, you were able to build a Effective Marketing Goals and suitable for your business.
