The current, Ad subscriptions are supported on most platforms streaming service. However, a math problem for marketers has been set up from the commitment to limit the number of ads of Disney+ and Netflix. Especially in a difficult economic situation, The number of ad slots is small and the advertising price is constantly increasing.
Along with the development of the industry television industry, Brands must continually evaluate how they create content for their brands streaming platform and learn more about what the audience is expecting.
Let's SaigonTV learn about streaming platform and how to overcome competition from the market!
Difference between traditional TV and Streaming
Theo Ad Age, since streaming came out, TV formats are becoming more blurred. Before, direct transmission capability news, news and the special event like the awards ceremony is one of the biggest differences of traditional television compared to streaming. However, communication streaming are also gradually being used by these programs.
The current, The explosion of streaming has led to a series of shows that usually only appear on Traditional TV There is also a shift and transition to the online mode.
The problem of optimizing advertising on streaming platforms and overcoming competitive pressure from the market
Usually, common, normal, ad pause (pause ads) distributed when the viewer presses the pause button, and advertising in the form of binge ads allowing viewers to skip mid-roll ads if they choose to watch longer ads at the beginning of each clip are typical ad formats commonly encountered on streaming platforms.
Besides that, Some marketers have a different approach when applying the same length of advertising 30 – 60 seconds for all platforms including television and streaming. While many media companies have tried to break down the "barrier" between buying advertising time for different content. Song, compared to traditional means, The streaming environment offers many opportunities in reaching and conveying messages for brands targeting consumers.
Advertisers are gradually having a shift in search techniques and advertising on pages Social Network to the streaming environment. Along with the advancement in technology, Customizable messages for each audience and distinct purchasing features.
Besides, New technology gives marketers the freedom to create and exploit the potential of programs loved by users, also reach premium viewers who don't like ads. Instead of just a simple advertisement, Many businesses have a smart strategy when introducing brand images through content and programs on these streaming platforms..
The Future of Streaming TV
In the next few years, due to user fatigue with registration and use of various platforms will be an opportunity for consolidation between streaming platforms that will greatly affect the future of streaming field.
Present, platforms are consolidating to enhance user experience, such as Discovery+ and HBO Max, and Paramount+ and Showtime.
Next to Streaming TV, You can also watch many other interesting programs by SaigonTV produced as: 6pm Newsletter, 12 o'clock noon story there are detective series like: Trace, Crime squad... or entertainment programs like: East and West stories, New story to tell… as well as podcast numbers about to be released in the near future.
