Currently, many brands and brands focus on investing in KOC to carry out effective marketing campaigns. This is a cost-saving way instead of using and investing in KOLS celebrities to advertise products for the brand.. However, The term KOC is still quite new so many people still confuse it with KOL.
If in the previous post, we learned about Difference between KOC and KOL, then in this article, SaigonTV We will help you learn the steps forward to become KOC and the Marketing campaign through KOC.
- Why should you take advantage of KOC for Marketing??
The current, KOC Marketing form is utilized by brands and makes a small contribution to the Marketing campaign. In spite of KOC is a fairly new form of Marketing in the Vietnamese market. If implemented on a large scale, it will build long-term loyalty with customers.
Bridging customer relationship management and KOL
KOCs are people who play an essential role in managing a customer's relationship with a particular business through stages such as:
Pre-launch phase: KOC will rely on direct knowledge of the brand's products to collect survey responses from potential customers. At the same time, KOC will support brands in market testing at significantly lower costs.
The stage after product launch: KOC will help build brand trust between consumers and brands. This will help increase trending topic impact and achieve higher conversion rates.
Brand maturity stage: At this time, KOC needs to ensure continuous contact and change in product trends.
Customer relationship management is essential in businesses and is a powerful weapon to maintain business relationships.. However, KOC will be the catalytic factor to retain customers, Increase customer loyalty and boost revenue. Besides, KOC will combine with KOLs to report brand image to strongly influence consumers to convert purchases.
Strong influence on purchasing decisions
According to many studies,, Consumers will decide to purchase after viewing reviews or reviews of the product they want to buy. The reviews are quite decisive, completely determines the consumer's purchase decision. therefore, KOC will be the person from the perspective of customers who have experienced the product to talk about the pros and cons. After looking at the comments or reviews, there is a high possibility of owning that product or service because of the benefits it brings..
Lower booking costs
Compared to KOLs or celebrities, KOC booking costs are more affordable and suitable. Specifically, the budget cost for booking 1 KOL will range from 20 – 30 million but can invest in dozens of KOC. The current, With the Tiktok platform, review videos will be most likely to go viral, so the purchase rate will increase.
Besides, Newly established small brands can book KOC. With KOCs that have few brand interactions, they can send free products to experience. This is a quite popular form on Tiktok in industries such as fashion, cosmetics, household items or home decor items.
- How to become a KOC to make money effectively?
The current, KOC is a fairly new profession but has gradually become popular in the Vietnamese reviewer market. Because KOC's income source is quite large and not inferior to KOLs.
KOC can make money effectively in a number of specific ways as follows:
Form of Affiliate Marketing: KOCs will review used products and attach purchase links on Tiktok bio, Facebook, Instagram and Facebook. KOC will receive commissions from the brand when users purchase products from affiliate sites that KOC introduces.
Livestream form on social networks: The current, KOC can livestream on platforms such as Tik Tok or Facebook when booked by the shop owner. KOC's main task when livestreaming is interaction, Chat with customers and make sales. Special, Customers can buy products right on the Tik Tok Shop that KOC has attached during the livestream.
PR booking form and event participation: KOCs with high interactions and followers can increase their income through bookings of famous brands. KOC will participate in product launch events to experience the service and post the latest reviews.
- Conclude
The above article has helped you better understand what KOC is and the benefits of using KOC for your brand or business.. Besides that, The article has helped you better understand the difference between KOCs and KOLs based on evaluation criteria. Hope through that article SaigonTV Sharing has brought you a lot of useful knowledge about KOC booking!
