Recently, Vinamilk milk brand announced a new brand identity at the event "Vinamilk opens a new journey".
Whereby, The new identity has a completely different design from the old logo in the form of badges (emblem) to the letter symbol (wordmark). The word “Vinamilk” is written in strong handwriting, generous. The smiley on the dot "i" helps to increase the sense of familiarity of the brand to users. Besides, The image of a drop of milk on the belly of the letter "a" with the words "Est 1976" also reminds of the main product and the year of the company's establishment.. The overall logo is a combination of tradition and modernity to represent the youthful energy and the desire to go global.. From that, The brand has upheld the spirit of "Bold", Determination, Always be yourself”.
Brand identity project led by a world-class creative team – Creative Director Megan Bowker and Creative Director Duy Dao from Studio Duy. The team behind the brand strategy is Sovereign Objects led by founder Karrin Fyhrie.
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