The current, Website is a weapon on the online business battlefield of the brand with rival businesses. One SEO standard website It is also your weapon on the battlefield Google Search before other big competitors.
Choose one SEO standard website will help you gently on the SEO path to bring your business to the top, more traffic and more successful business. Let's SaigonTV learn new knowledge around the content What is SEO? nhé!
What is SEO Standard Website??
An SEO standard website is a website designed to be compatible with Google's search engine, follow the criteria that Google recommends to make it easy for Google's search engine to crawl, rate quality content to the top.
Other than one Website not standard SEO, search, read, understanding the content of the site will be less effective, does not meet the criteria recommended by Google leading to failure to compete in terms of content quality with competitors.
With Google, It is not enough just a content that is useful to users, but also a user-friendly and easy experience that helps Google get to know you.
In the article below, SaigonTV will introduce to you 7 criteria that Google recommends for you when website design follow the instruction SEO from Google.
1. SEO URL Optimization
- Automatically generate URLs by Product Title – Articles to help optimize URL SEO
- Customize URLs according to SEO requirements when needed
- Auto Generate SEO Title – Product SEO Description – articles when writing
- Do not use automatic URL types with numbers inside like example.com/?p=578544
- Use URL rewrite for links and separate each word with a minus sign
- Yes 1 standard robots.txt file for controlling bugs (crawlers) Read content easily
2. Yes HTTPS
Google released the HTTPS metrics during the Google Search Console event held in Ho Chi Minh in 2019 and affirm this as one of the criteria in SEO review. It is very difficult for Google to trust and rate you high when Poorly secured website
3. Optimal content hierarchy
The standard website optimization seo onpage is an important factor to help your website maintain its position in the top keywords and attract more potential customers..
The layout of the URL includes the elements: protocol, Domain, path and query string. The fact that you give a reasonable structure will be especially beneficial for large website designs that need to be sorted by categories and subcategories..
For example: Various products in the store – need to use separate URLs to be displayed properly in search.
- domain/collections/ – Product Link
- domain/blogs/ – News Links
- domain/pages/ – Link Page
4.Standard SEO Titles and Descriptions
SEO Title and SEO Description along with URL is 3 The most basic information Google will display on Google Search to show the entire content that that URL represents.
Google updates its criteria and recommends this meta description:
- SEO Title – space 70 characters
- SEO Description – 160-200 characters are displayed differently depending on the time.
These displays need to be customizable to be more search engine friendly, reflect in a way that is understandable to searchers
5. Page 404 Useful
Sometimes users will visit a non-existent page on your site by following a broken link or entering the wrong URL, or you simply have a small change that makes the link not visible..
The use of a page 404 Customization to guide the user back to an active page on the site can improve the user experience.
Page 404 Your site may have a link back to the original page and may also provide links to popular or relevant content on your site..
Avoid:
- Allow search engines to index the page 404 your (make sure your web server is configured to provide HTTP status codes 404 or – in case your site is based on JavaScript – include a noindex robots meta tag when requesting non-existent pages).
- Block site crawling 404 using robots.txt . file.
- Provide only general notices such as pages “Not found”, “404” or do not provide the page 404 Come on.
- Use a design for the page 404 doesn't match the rest of the site.
6. Mobile-friendly
Today's world is mobile-first. Most people are searching on Google using mobile devices. The desktop version of the site can be difficult to view and use on mobile devices.
therefore, Designing a mobile site is important to your online presence. In reality, since the end of the year 2016, Google has begun tests that primarily use the mobile version of website content for ranking, parse structured data and generate snippets.
7.Set up the H1 . tag, H2, H3
Set up the H1 . tag, H2, Custom H3 on the interface easily helps Google know the main content of the article, product.
8. Automatically remove hidden links
Be careful with the page you link to
You can transfer part of your site's authority to another site by linking to that site. When composing articles, It is inevitable that product information is copied by competitors. However, You can insert hidden links from the original article on your website to help transfer your website's reputation to your competitors' websites.
Summary, Website Standard SEO need to meet all the criteria that Google recommends to satisfy the user's experience when accessing. Through which users accessing information can easily find useful information, with the friendliest experience.
