This video platform is taking the first steps to enter the gaming industry with the launch of more 30 mini-game.
Playables – Premium account only feature
YouTube is expanding its operations into the gaming industry, now starting with their premium accounts. Specifically, This platform provides access to a collection of online games. These games can be played directly on both the mobile app and the desktop app for Premium users.
Known as “Playables”, The company has been rolling out this beta feature to select users since May 9. According to information from Droid-Life, last week, YouTube has sent notifications to Premium subscribers about the Playables feature and allowed them to try it out. Participants will be able to play in total 37 mini-games without download or installation.
This collection of games isn't particularly challenging or "unique" – they include popular games like Angry Birds Showdown, Brain Out, Daily Solitaire, The Daily Crossword and several other arcade games. However, These games may not be sustainable for long. The announcement from YouTube Premium states that the games will be available until today 28/3/2024. Present, Premium members can find the entire game library in the “Playables” section of the Explore tab.
Experiments that "bloom early and fade late"
Before YouTube, There are a series of non-gaming technology companies trying to enter the gaming sector. Of course, Not every company's efforts achieve satisfactory results. After many years of promoting communication, Google officially ended its Stadia service in November 1.
Less than two weeks ago, Amazon has taken more cuts 130 work in its free-to-play games segment and announced it would focus resources on a different strategy (refocus). In year 2021, TikTok has announced that it will be making a “big push” into gaming, But owner ByteDance announced on Monday that it would lay off approx 1.000 employee in the company's game department.
But, This unimpressive history has not stopped other technology companies from wanting to enter the gaming industry. Meta's experiment with Instant Games lasted about seven years; this month, The platform has launched a new distribution model that allows developers to publish beta versions of their games directly on Facebook..
Netflix has released games just for mobile phones (received many mixed responses). Netflix also wants to expand into cloud gaming (cloud game), although it will probably take a while before it's ready for public release.
YouTube's experiments are nothing new. This platform regularly tests features on paid users before deciding on a long-term official release. Beyond Playables, Premium members can also sign up to test YouTube's artificial intelligence chat feature. This feature allows users to ask questions about the videos they are watching.
YouTube Playables doesn't appear to be designed with professional gamers in mind, but to increase the appeal of YouTube's paid accounts. The company has increased the price of its Premium plan further 2 dollars this summer.
Similar to YouTube, some other units such as Netflix, Apple, Amazon... also increased the price of streaming service subscriptions. As these services become more expensive, Some users will unsubscribe. Although it's hard to imagine someone subscribing to YouTube Premium just to play Playables games, but they may persuade some hesitant users to maintain a long-term subscription.
According to the Brands Vietnam
