YouTube Marketing How does it work?? Introduce YouTube Marketing and strategies to help businesses develop their brands and reach new customers. Articles to learn about content YouTube Marketing The most effective and how to combine the advantages of the platform.
1. What is YouTube Marketing??
Youtube Marketing is an activity to promote products/services, brand on Youtube platform. This activity takes place by posting videos with content, Valuable message on the company's Youtube channel. Besides, Businesses can also use Youtube's advertising service to communicate for the brand...
By creating long-form video marketing content, aim to: raise brand awareness, Engage your target audience and drive sales.
YouTube viewers think: Good video content when YouTuber has an engaging presentation style and quality content. Content tailored to the viewer's interests. Expand your knowledge base, opinion, make them feel emotional connections.
2. Self-owned YouTube Marketing Content
Yes 10 Brand-free form that can be used for YouTube content campaigns:
- · Videos on social networks
- · Instruct, explain.
- · Branded story
- · Interview with influencers or experts
- · Thought Leadership
- · Business story.
- · Video about customer experience, Success Story
- · Introduce products by simulated or real design.
- · Consumer education.
- · Live streaming video
Youtube can be considered as a potential platform because according to research, there are more than 500 videos posted on YouTube.
Song, YouTube Marketing is not simply downloading videos and being naturally approached by viewers.
3. Paid YouTube Marketing Content
YouTube Ads and Google Ads solutions now support business goals for businesses. From raising brand awareness, create consideration or prompt action.
With Google Ads, can create campaigns with many different ad formats.
For YouTube paid advertising strategies, there are three main forms:
3.1. Paid display advertising
Bumper Ads
Highlight your brand's most memorable messages with quick ads, can not be ignored, up to six seconds long.
Non-skippable In-stream Ads
Make sure potential customers see the full story with pre-play non-skippable ads, during or after their videos on YouTube and on websites and apps running on Google's video partners.
Masthead Ads
Reach a large audience in a short amount of time by featuring your brand ad at the top of the YouTube homepage feed on desktop screens, mobile devices and TVs.
3.2. Ads that capture interest and engagement
Skippable Ads
Reach as many people as possible within your budget with ads that allow viewers to skip the following ad 5 seconds and broadcast first, during or after playing the video.
YouTube Brand Connect
Connecting Creators in the US, Canada or UK with brands for branded content campaigns.
3.3. Advertise to motivate people to buy, Sign up and take action
In-feed Ads
Use images to reach users. When they visit: YouTube Home và Watch Next, Discover feed, Promotions and Social on Gmail.
Video Action Campaigns
Reach maximum users within campaign budget. Format used: can be overlooked, pre-broadcast, during or after the video.
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