Lately year, Youtube has become a popular platform with video content creators with an estimated 2,3 billion active users.
Besides the power of virality, constantly changing to catch up with new consumer trends is a necessary requirement that today's social media platforms must have.. And of course, Youtube is no exception.
Let's SaigonTV learn the trend can dominate Youtube for the year 2023 hey!
“YouTube Shorts” – Short form content
For Youtube, The key trend identified is short-form content. therefore, as a direct competitor to TikTok and Instagram Reels in the year 2020, YouTube debuted Shorts. Since then, YouTube has pushed the vertical video format, this short form.
1.5 billion daily views is the number that Shorts reached in 2022. That's why Shorts are considered a surefire opportunity for creators to earn extra income. Besides creating a new 'miracle', YouTube Maintains Valuable Shorts Fund 100 million dollars throughout the year 2020 and 2021 to reward viral Shorts creators.
However, step into the year 2023, Shorts are becoming a more central feature. Creators will earn a proportionate share of the revenue from ads that play between Shorts.
Besides, Shorts can now also help creators gain access to the YouTube Partner Program. Instead of having to achieve 4.000 valid public viewing hours, creators can start monetizing their channel once they have 10 million views Shorts.
Creativity to suit your needs
“Creation and consumption trends stem from how people tailor video platforms to their psychological and emotional needs” is an issue YouTube addressed to match creative needs. in the Annual Trends and Culture Report 2022.
Many of us, especially young people, been under constant stress since the pandemic hit in 2020. therefore, users have a habit of turning to platforms like YouTube to get comfortable, Escape from reality and relax.
According to the report, 90% Gen Z watched videos that made them feel like they were in another place and 82% Some of them say that soothing content helps them relax.
Add subtitles for videos
In 5 years, the term “video subtitles” is searched more and more every year. So, if you want more views in 2023, please add subtitles to your videos. They make your content more accessible so that people with hearing impairments or even those in distracting environments can understand what you're saying..
Various formats
Usually, common, normal, Viewers discover trends, creators or new types of content they love through short commercials or even memes.
This is especially true for younger audiences. “Producing and consuming remixable content – often in the form of memes – is a way for brands to enter the world of Gen Z,” according to a YouTube report..
Unleash the power of community
In the year 2023, community is more important than ever. Most viewers, especially the younger audience, feel free to join vibrant online communities, even when none of their real-life friends are involved.
In a recent YouTube survey, 55% Gen Z agrees that they watch content that none of them think is interesting. 61% Others are identified as die-hard fans in one or more communities.
For the creators, This means they need to join existing online communities and promote the creation of a community among their own viewers.. Allow people to feel connected and interact with them in spaces like live streams, Subscription platforms like Patreon or even personalized websites and apps have huge potential.
Live Streaming continues to grow
Live streaming has recently become popular on the YouTube platform.
According to the data provided by Youtube, normal live streaming has increased 45% in the first half of the year 2020 and 58% Live-streaming users say that watching live video during a pandemic makes them feel more connected to the rest of the world.
With thousands of live streams on a variety of topics, Live streaming trend is predicted to continue to grow in the year 2023.
For novice YouTubers and seasoned veterans, the key to YouTube success in 2023 It is important to understand which trends are creating waves and which are gradually disappearing.
Besides that, Viewers can also follow and update breaking news about social and entertainment through 2 The official youtube channel is SaigonTV and SaigonTV Entertainment, SaigonTV Lite and SaigonTV Movie.
