Currently, many brands and brands focus on investing in KOC to carry out effective marketing campaigns. This is a cost-saving way instead of using and investing in KOLS celebrities to advertise products for the brand.. However, The term KOC is still quite new so many people still confuse it with KOL.
So what is KOC?? Let SaigonTV help you understand better Difference between KOC and KOL through many different aspects.
- What is KOC??
KOC is an abbreviation of the English word Key Opinion Consumer means being a key consumer. KOC are the most influential consumers in the market. KOC's main task is to evaluate and review the products they have used from brands in a fair and accurate manner..
It is KOC's authentic experiences that will be the important factor that makes customers or other consumers trust and buy the product.. KOC will act as an important factor in determining viewers' purchases. Besides that, Reviews or ratings will bring the product closer to shoppers.
To become KOC, You need to have a number of followers on social media accounts like Facebook, Instagram or Tiktok is average. Because this job is quite new, the competition is only average. However, After a period of implementation and channel building, the number of followers increased many times.
- Difference between KOC and KOL
Although it has appeared on the market for a long time, the term KOC is still quite new to many people. After the Covid pandemic, People are more familiar with the concept of KOLS or Influencer. Since reviewing on Tiktok has become more popular, the term KOC has grown stronger but is easily confused with KOL..
Here are 4 criteria to Evaluate the difference between KOC and KOL that you can refer to:
Popularity
Compared to KOC, KOLS is a trending job with more coverage. Try typing keywords about KOLS service, You will get search results about a series with different prices. Usually, common, normal, Brands will search and proactively approach suitable KOLs to sign cooperation contracts. Brands will invest in KOLs to use the product for free and advertise the product to potential customers.
However, Currently, KOC work is still not popular and popular compared to KOLs. KOCs are people who will stand on the consumer's side to use the product and give fair reviews. After KOC's product evaluation process takes place, Students will receive fees paid by the brand based on the commission level. If the review video is of interest to many viewers, KOC will receive a higher percentage of the cost.
KOLs will be responsible for large-scale promotion but KOCs will focus more on detailed activities. Specifically, sales and customer service activities. Summary, KOC has a strong impact on potential customers but lower coverage.
Audience size
KOLs will often be classified based on Followers, Specifically, Influencers with Nano influence will have followers from 1.000 come 10.000 thousand. Besides, Macro followers will have words 10.000 come 50.000 thousand followers and above 1.000.000 million followers will be classified as mega group.
For KOC, Audience size and follower count do not determine influence. However, Many people have just become KOCs but have just started their jobs so they still have a low number of followers.
Professionalism
KOLs are a job that requires expertise, Deep knowledge of the niche market to be able to guide users. While, KOC will put itself in the perspective of product users to make their own subjective assessments.
However, KOC possesses high credibility in the minds of customers and will have an impact on purchasing intentions. Because these reviews will be honest and fair without advertising any brand.
One of the current situations is that many brands choose KOL but the PR is obvious so buyers can completely recognize it.
Proactivity
Influencers like KOLS will be proactively approached by brands and brands to offer advertising invitations.. The current, There are many types of KOL booking services operating on the market.
These types of services will help businesses connect with KOLs quickly. Businesses will pay bookings to KOLs in cash or for the products and services they advertise.
With KOC, we will proactively choose which products to experience, thereby giving users the most accurate assessment quality. KOC can review products for daily use or search for sponsoring brands, Promote on groups. So this audience's opinion is somewhat more proactive than KOL's.
If so in this article, we learned about Difference between KOC and KOL, then in the next article, SaigonTV We will help you learn the steps forward to become KOC and the Marketing campaign through KOC nhé!
